While watching TV in the break room over lunch, a commercial came on, and a coworker commented on how much the new Visa ad campaign annoyed him. I wholeheartedly agreed, and appreciated that someone else noticed.
Watch this one installment in the campaign and see why they annoy me so much:
Another installment is here.
What's the message here? Use your credit card for everything. As my coworker put it, "If you use cash, you're a square". The commercials show crowds of people having fun and buying iPods, toys and diamond pendants, and I'm shocked that they'd suggest using plastic to buy food. That's one thing you hopefully can afford upfront, and don't need to put on a credit card. This runs directly contrary Dave Ramsey's "envelope system" that I've mentioned before that we try to follow.
It's obvious though, why Visa runs these ads. They show lots and lots of very happy people, shopping without restraint. And the ease of it! If Visa's customers did the same thing, the customers would surely carry balances on their cards, and the credit card company gets to collect the exorbitant interest each month. There's also the crowd factor- everyone uses credit cards and shops without restraint- you don't want to be the one party pooper, do you? I've appreciated a group of bloggers who are dedicated to saving money rather than spending it, and talk about good financial practices all the time- over at Frugal Hacks. That is the crowd I want to be a part of!